The Southern Pines Town Council met Tuesday night. The council reviewed several different logo designs and taglines. After reviewing the options, the consensus was firm on the first logo design.
The council also discussed whether the logo needed a tagline. The taglines under consideration were:
- Southern Pines, North Carolina
- Deeply Rooted, Towering Spirit
- Your next Hometown
- Enjoy for a Day or for a Lifetime
- Deeply Rooted in the Pines
After discussion, they locked in “Deeply Rooted” as the desired tagline. Now the design goes back to the designers for a final version.
The council began the branding initiative in June last year and contracted City Explained (CEI), Inc to research the community’s tourism needs, organizational partners and to meet with leaders.
According to CEI representative Tripp Muldrow at the Oct. 24 town council meeting, community input supported the use of the longleaf pine symbol, a pine cone.
An option for the branding logo at October’s meeting was the image of the pine cone, as held at the base and looking at its tip, with pine needles closely flanged around the pine cone in a completed circle, and the town’s name next to the image.
October’s rejected logo design provided by the Town of Southern Pines.
Council member Ann Petersen approved of the longleaf pine being the only choice but disagreed with the pine cone placement.
“You’ve given us a pine cone butt,” Petersen said in October. “It looks like a brown rose wilted…. It’s unnatural.”
The new logo was unanimously approved with residents’ input on Tuesday.
Feature photo: The new Town of Southern Pines logo was approved Tuesday, March 7—image via Town of Southern Pines.
~Written by Sandhills Sentinel Reporter Chris Prentice with the help of Sandhills Sentinel Journalist Stephanie M. Sellers. Contact Chris Prentice at [email protected].
