The Pinehurst, Southern Pines, Aberdeen Area Convention and Visitors Bureau (CVB) earned a pair of tourism marketing awards at the annual North Carolina Tourism Industry Association (NCTIA) conference held on Dec. 4-5 at the JB Duke Hotel in Durham.
The CVB won a Gold Award for Best Leisure Marketing for its “Drive for Style” Sweepstakes in partnership with golf and lifestyle apparel company johnnie-O in advance of the 2024 U.S. Open. The organization also won another Gold Award in the Best Community Stakeholder category for its “Paradise in the Pines” podcast. According to NCTIA, a total of 80 entries were submitted from destination marketing organizations from across the state for consideration among four separate categories.
“We are extremely proud to be recognized by NCTIA for our team’s dedicated efforts to highlight and market our amazing destination,” said Phil Werz, president and CEO of the CVB, in a news release. “As the official destination marketing organization for Moore County, we are storytellers, but without a talented staff and great marketing partners like we have from MediaOne, our success would not be possible. Our job is to tell the world about our little slice of heaven here in the Sandhills, so our visitors and residents can enjoy our unique small towns and tourism-related businesses throughout Moore County.”
Feature photo: Phil Werz, president & CEO of Pinehurst, Southern Pines, Aberdeen Area CVB and Melissa Holt, VP of CVB Affairs, holding NCTIA Awards presented at the annual conference in Durham on Dec. 5.
Please click here to sign up for the free Sandhills Sentinel breaking news and weekly e-newsletter.
Contributed article and photo.
