Partners in Progress initiates rebranding plan

Moore County’s public/private partnership for countywide economic development has a new name, Moore County Economic Development Partnership (MCEDP). Along with the name change, MCEDP has a new logo and has launched a new and improved website at

Formed in 2002, Moore County Partners in Progress contracted with First Flight Agency last summer to rebrand the organization. “As we discussed the rebranding effort, we thought it was important to have the words ‘economic development’ in our name to communicate our purpose and services more effectively,” said Natalie Hawkins, President of MCEDP.

The organization also adopted a new tagline, Building More Than the Economy, and a new contemporary logo that can easily be used across various digital and print platforms.

The primary objective of the website redesign is to better market Moore County as a place for business, instill confidence in MCEDP, and engage users to contact the organization for more information. “As part of the website redesign, we combined two websites into one central website that provides economic development information and resources in a more user-friendly and consolidated manner,” said Hawkins.

In 2016, Partners in Progress created the Moore Alive website to market the area as an incredible place to live, work, raise a family, start a business and play while maintaining its primary website aimed more at recruiting businesses. “As we worked to develop our new website, we wanted to provide one central location for all users and eliminate the need to post the same information on two separate sites,” said Hawkins.

At, entrepreneurs and small business owners can access several resources to help start or expand their businesses. Site selectors can find information on target industries, available sites and buildings, infrastructure, and the business climate. Prospective residents and businesses can find information about the great quality of life offered in Moore County.

“MCEDP is excited and proud to launch our new name, brand, and website. We greatly appreciate the staff at First Flight Agency for their support and we welcome the community’s feedback on our new site, which can be provided at [email protected],” said Hawkins.

Moore County Economic Development Partnership is a nonprofit 501(c) (3) public/private economic development corporation that serves all of Moore County.

Courtesy photo/Contributed.

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