DURHAM N.C. (AP) — Electronic cigarette giant Juul Labs Inc. will pay $40 million to North Carolina and take more action to prevent underage use and sales.
That’s according to a landmark legal settlement announced on Monday after years of accusations that the company had fueled an explosion in teen vaping.
North Carolina Attorney General Josh Stein had accused Juul of unfair and deceptive marketing practices targeting young people to use its vaping products, which delivers addictive nicotine.
Juul promises not to advertise to anyone under 21 in North Carolina and says it will put restrictions in place for sales both online and at brick-and-mortar retailers.
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Photo via Juul Labs.