It’s official: the new Southern Pines Whataburger plans to open its doors to the public in the coming months, with an opening of “late spring” recently confirmed. Though an exact date has not yet been pinned down, a Whataburger spokesperson told Sandhills Sentinel on Thursday that the burger chain will be opening soon enough and that hiring will begin in April.
The restaurant is located in the Morganton South Shopping Center, across from Target and near recently opened retail additions, including Starbucks and BJ’s Wholesale Club.
According to plans presented at a Southern Pines Town Council meeting in 2024, the restaurant will have 58 seats, a double drive-through, and will be open 24 hours.
Founded in Texas and headquartered in San Antonio, Whataburger has expanded to more than 1,100 locations across 17 states, including North Carolina. Most of its restaurants operate 24 hours a day, except on Christmas Day.
“Whataburger is the hometown hamburger place that hasn’t compromised,” states the company on its website. “We serve original recipes made to order, just like you like it, and pride ourselves on our service to our customers and our communities.”
Whataburger’s menu centers on made‑to‑order burgers built with customizable toppings, including the chain’s signature Whataburger, the Double Meat Whataburger, and the Jalapeño & Cheese Whataburger. The lineup also includes patty melts, chicken sandwiches, chicken strips, salads, and a full breakfast menu featuring taquitos, biscuits, pancakes, and breakfast platters. Sides range from fries and onion rings to apple slices, and desserts include shakes, malts, and pies.
The brand is also known for its proprietary condiments, including Fancy Ketchup, Spicy Ketchup, and a range of original‑recipe sauces sold in grocery stores nationwide.
Hiring for the Southern Pines location is expected to begin in early April, with approximately 80 positions available. Interested candidates can click here to apply.
Abegail Murphy | Assistant Editor
Article and feature photo by Sandhills Sentinel assistant editor Abegail Murphy. Abegail has been writing for Sandhills Sentinel since 2021.
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