New traffic signals for two Southern Pines intersections

Goodberry’s Frozen Custard, a well-loved Triangle staple, is expanding its reach with a new location set to open in Southern Pines later this year. This North Carolina company’s commitment to quality and freshness has earned it a following not only in North Carolina but also abroad, operating nine locations in the Triangle and two overseas locations in Australia.

“We’re so excited to open our first U.S. location outside of the Triangle in Moore County and look forward to being a part of its growth story,” said H.J. Brathwaite, Goodberry’s president. “There’s nothing like a frozen dessert to bring people together, and we love being a small part of those big memories. This is what brings us joy.”

Goodberry’s will be joined by several new eateries, including Chicken Salad Chick, The Habit Burger Grill, and BIBIBOP Asian Grill in the developing Target shopping center.

Customers can expect Goodberry’s complete menu at the Southern Pines location, including fresh custard, cakes, pies, beverages, sundaes, floats, and more. One of Goodberry’s signature items is the Carolina Concrete, a blend of fresh frozen custard with a variety of toppings, served so “thick and rich” it’s served upside down.

Goodberry’s roots trace back to founder Harry Brathwaite’s vision of creating the best frozen dessert possible in 1987.

“[My father] founded Goodberry’s with the idea of simply making the best frozen dessert, with the highest quality and freshest ingredients, available anywhere in the world,” explained H.J. Brathwaite. “All of our efforts are aimed at carrying on his passion for making the best dessert in the world and for being a great corporate steward in our communities.”

Brathwaite made it clear that Goodberry’s a far cry from “fast food” frozen custard. “Those products contain corn syrup, chemical stabilizers, gums, and a lot of other things that are impossible to pronounce,” Brathwaite told Sandhills Sentinel. “Goodberry’s all-natural base frozen custard mix is made with only five simple fresh ingredients. It’s made the way ice cream was made before the industrialization of food processing — just like small dairy farms would make it 80 years ago. I don’t know of anyone else in the country that’s doing what we’re doing.”

To ensure the freshest Goodberry’s Frozen Custard possible, the company went so far as to build its own dairy processing plant in Wake Forest. Using state-of-the-art equipment, they mix fresh North Carolina milk and cream, delivered straight from local farms, with pure cane sugar, real honey, and eggs.

Because everything is sourced locally, the ingredients in every scoop go from North Carolina farms to customers in just days; something that is hard to achieve with large dairy plants.

The upcoming Moore County location, set to be in an end-cap space adjacent to the Target building, will offer indoor and outdoor seating with a complete patio area. Additionally, third-party delivery options and online ordering will be available for added convenience.

“Our mission is to serve joy in everything we do — in our product, our service, and our communities,” said Brathwaite. “We want to be your neighborhood creamery, where friends, family, and strangers can enjoy a warm and welcoming space while creating meaningful memories.”

Goodberry’s is expected to open by the end of summer or early fall. To learn more about Goodberry’s Frozen Custard, visit

Feature photo: The developing Target shopping center in Southern Pines is the future location of Goodberry’s Frozen Custard. Photo by Patrick Priest/Sandhills Sentinel. 

~Written by Sandhills Sentinel reporter Abegail Murphy. 

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